3 Ways to grow your email database
There were 998 798 registered births in South Africa in 1996(Source). We have to assume that most of them will be turning 20 this year, and that many of those young adults now have email addresses. Surely there are legitimate ways to add some of those email addresses to your database, and maybe gain many a loyal client/customer/supporter in the process. We have a few ideas how you could do that:
Website Subscription Form Refer-a-friend Competitions Print Surveys
Capture email addresses directly to your database by having a sign-up form on your website. Make it prominent enough so people will notice it, and maybe offer some kind of incentive for signing up.

You're welcome to contact us for the code to add such a form to your website! By the way, we design websites too!		 Offer one of your products or services as a prize in a competition where people enter by referring a number of friends. We can help you run this competition by creating the competition on our system - entries are captured directly to your database! Advertise the competition via email, your website, social pages and print media! A simple A5 print out where people can give feedback on your products and services goes a long way! You’ll get valuable feedback from your walk-ins, and make sure they don’t forget about you by sending them your latest specials and news by email. You could even put an incentive like “10% discount on your purchase on completion and presentation of this feedback form”.
Contact us today if you’d like to find out more about how we can help you grow your database via the methods above.

Up next, how NOT to grow your database:
 
 
Note from the MD:
Why buying a Database is BAD for your business
I have to answer this question on a daily basis; “Where can we buy a database?” Being in the Bulk Email industry for + 8 years I’ve come to realize that there are more negative than positive results to be had from buying a database.

Why do you want to buy a database? Do you want to use it to send emails to the recipients to tell them about your amazing company and all the services and products you have to offer? This is exactly what the next person buying that exact same database wants to do!

READ MORE
 
 
Campaign Ideas:
Here are some theme ideas for June - August:

The basics:
  • Winter
  • Cold
  • Price freeze
  • Winter warmer specials
Local (SA) Holidays/Observances: (Source)
  • Jun 16 Youth Day
  • Jun 19 Father's Day
  • Jun 20 June Solstice
  • Jul 18 Nelson Mandela Day
  • Aug 3 Election Day
  • Aug 9 Tuesday National Women's Day
International (UN) Observances: (Source)
  • 1 June Global Day of Parents
  • 4 June International Day of Innocent Children Victims of Aggression
  • 5 June World Environment Day
  • 8 June World Oceans Day
  • 12 June World Day Against Child Labour
  • 13 June International Albinism Awareness Day
  • 14 June World Blood Donor Day
  • 15 June World Elder Abuse Awareness Day
  • 17 June World Day to Combat Desertification and Drought
  • 19 June International Day for the Elimination of Sexual Violence in Conflict
  • 20 June World Refugee Day
  • 21 June International Day of Yoga
  • 23 June United Nations Public Service Day
  • 23 June International Widows' Day
  • 25 June Day of the Seafarer
  • 26 June International Day against Drug Abuse and Illicit Trafficking
  • 26 June United Nations International Day in Support of Victims of Torture
  • 2 July (first Saturday in July) International Day of Cooperatives
  • 11 July World Population Day
  • 15 July World Youth Skills Day
  • 18 July Nelson Mandela International Day
  • 28 July World Hepatitis Day
  • 30 July International Day of Friendship
  • 30 July World Day against Trafficking in Persons
  • 9 August International Day of the World's Indigenous Peoples
  • 12 August International Youth Day
  • 19 August World Humanitarian Day
  • 23 August International Day for the Remembrance of the Slave Trade and Its Abolition
  • 29 August International Day against Nuclear Tests
  • 30 August International Day of the Victims of Enforced Disappearances
 
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