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| Starving for ideas? Let us feed your creativity. |
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| As with every newsletter, we’ve included
some design inspiration at
the bottom of this email. Spring is the perfect time for those clearance sales, mentions of new beginnings,
makeovers, and innuendos of things heating up! Don’t forget the upcoming Heritage Day, a.k.a. Braai Day on
24 September. Maybe one of the international holidays will birth a brainchild of epic proportions! Either
way, we hope inspiration finds a foot in your door when planning your next email campaign! |
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| A client in the hand is worth two in the bush! |
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In our
previous newsletter we spoke about how to increase your email subscriber
database, and how not to. Now that you’ve meticulously gathered your client information, it is better to
ensure that your email recipients prefer not to unsubscribe from your database.
Here are some simple tips to keep your subscribers excited about your services, brands and/or products! |
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Respect the
relationship
Your type of business will determine the frequency of the emails you send. If your clients are
expecting monthly newsletter, don’t email them every few days, and if they wanted weekly specials,
don’t go months without letting them know about your latest deals. Most unsubscribes are a result of
receiving emails too often or not often enough and therefore losing interest in what you have to
offer.
Analyse your reports
If you stay on top of the reports we send you, you might notice some campaigns getting more clicks
than usual, or heaven forbid, some campaigns might get an unusual amount of unsubscribes. See what
works best, apply those lessons… the experience might give you insight on how to improve other
aspect of your business as well!
Keep your subject lines interesting
Keep it short and sweet, and don’t mislead recipients with a subject line that promises something
the content of the mailer can’t deliver.
Stay “You”
You spent a lot of time and effort building your brand. Make sure that your subscribers will
instantly recognise your mail when it lands in their inbox. |
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Keep things clean and
simple
You know the first bit of content in an email is what grabs your attention. Make sure that’s the
section you pay attention to when conceptualising your next campaign. You don’t have to include ALL
the content in the mailer. State the most important aspects of the offering, and include a “read
more” that links to your website. Directing traffic to your website is a VERY good thing.
Get feedback
A survey, asking your clients what they’d like to see more of, or less of, might do wonders to
optimise your future campaigns for maximum efficacy. Incentivise the survey by offering a prize to
one lucky reader.
Stay relevant
Some information is important enough to repeat in more than one email. But be sure not to just
recycle most of your content. You know what’s new when only 25% of the content has been updated, but
your subscriber might think they’re just receiving the same email time and time again. Another major
reason for unsubscribes is repetitive/boring content. Rather include JUST the new 25% in the mailer,
or at least put the most relevant information right at the top. |
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| Campaign Ideas: |
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Here are some
theme ideas for September & October:
The basics: |
- Spring
- New beginnings
- Florals
- Fresh
- Sunshine
- Braai Day
- No, it’s too early for a Christmas theme!
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| Local (SA) Holidays/Observances:
(Source) |
- 22 September equinox
- 24 September Heritage Day
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| International (UN) Observances:
(Source) |
- 5 September International Day
of Charity
- 8 September International
Literacy Day
- 12 September United Nations Day
for South-South Cooperation
- 15 September International Day
of Democracy
- 16 September International Day
for the Preservation of the Ozone Layer
- 21 September International Day
of Peace
- 26 September International Day
for the Total Elimination of Nuclear Weapons
- 27 September World Tourism Day
- 29 September (last Thursday of
September) World Maritime Day
- 1 October International Day of
Older Persons
- 2 October International Day of
Non-Violence
- 2 October World Habitat Day
- 5 October World Teachers’ Day
- 9 October World Post Day
- 10 October World Mental Health
Day
- 11 October International Day of
the Girl Child
- 13 October International Day
for Disaster Reduction
- 15 October International Day of
Rural Women
- 16 October World Food Day
- 17 October International Day
for the Eradication of Poverty
- 20 October World Statistics Day
- 24 October United Nations Day
- 24 October World Development
Information Day
- 27 October World Day for
Audiovisual Heritage
- 31 October World Cities Day
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